Tracking
scope · market = sloSpend, revenue & MER
Weekly spend, revenue & MER · revenue clean from Jun 8
Channel split
Paid spend, last 28 days
Google€4,7426.4 ROASADD to winners
Meta€8,0456.3 ROASTEST UP in steps
Efficiency at scale
MER as spend moves · account is flat-spend, so no scale stress yet